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You notice copies, I’m sure. Not only in words and sentences that sound “familiar” but also in gestures, body posture, the way someone enters a room, and the way they try to impose themselves.

Copies are all around us, and they are not always driven by bad intentions. Often, it’s an attempt to reach success by taking a shortcut. But that brings us to an important question: What is success, really, if we get to it by pretending to be someone else?

So, what is an original, and what is a copy, in leadership?

To me, an original is not a perfect leader, but someone who has inner consistency.
An original is a person who:

  • knows which values they live by
  • takes responsibility without needing to be the loudest
  • doesn’t play roles in order to appear authoritative
  • leads from awareness, not from fear
  • maintains integrity even under pressure

An original doesn’t have to say much. Such a person chooses their words, doesn’t interrupt others, doesn’t dominate the room – yet you can feel their presence.

A copy is a borrowed form without substance. It’s when someone copies:

  • someone else’s communication style
  • a leader’s firm posture
  • phrases from books and trainings
  • a performance that looks powerful
  • behavior that is supposed to signal confidence

Behind all of it lies one thing: inner insecurity and a focus solely on results. And I understand that. The pressure to deliver results is enormous. People often think leadership means looking like a leader. But team members always sense when something is learned and performed, rather than truly yours.

Somatic perspective: the body never lies

As a somatic coach, I notice how a “copy” shows up in the body. When someone imitates authority, the body often reveals it through: a tightened voice, overly straight posture and tense shoulders, rushed speech with no pauses, forced eye contact (as control, not connection), and an energy that pushes instead of leading.

It’s an attempt to appear strong, but real strength doesn’t come from control. Real strength comes from a regulated nervous system and inner stability. That can’t be acted out for long. People feel it even when they can’t explain it in words.

“I don’t want to share the presentation”

Once, a colleague of mine who is also a coach told me she didn’t want to share the presentation with the participants of a program she ran.

That seemed strange to me, because I always share materials. My thinking is: if it helps someone, why not? But then I realized many people are afraid that someone will “steal” something from them – an idea, a sentence, a concept, or a structure. And yes, it can happen. But what you are cannot be stolen.

Someone can take your words, but they can’t take your energy. They can copy your style, but not your authenticity. They can repeat your phrase, but they cannot carry your integrity.

In the digital era, paradoxically, we are returning to the human being. People are searching less and less for perfect form, and more and more for a person who truly lives what they speak about.

It’s not easy, but it’s more beautiful. Authenticity has a price, because it requires inner work. Consistency has a price, because it means you can’t please everyone. Integrity has a price, because you can’t choose the easier path. But I think we can all agree – a copy costs far more in the long run.